# The Graveyard — retailtoken.ai

> A record of what happened to brand crypto. Every major brand that launched an NFT or token project, what it promised, when it ended, and what is still running on-chain without it. Each entry cited, each contract checked.

A record of NFT and token projects launched by large consumer brands, and
what became of them. Every claim about a project ending carries a citation.
Every on-chain figure is measured directly from a public node and dated,
never copied from a third party.

## Current state of the record

- 12 projects recorded, 8 formally shut down
- 281 token transfers in the last fortnight across projects whose operators have stopped
- Every contract recorded is still live on-chain; several of the websites are not

## Data

- [graveyard.json](https://retailtoken.ai/graveyard.json): the complete dataset, CC BY 4.0
- [Schema and method](https://retailtoken.ai/data/): field definitions and how figures are measured
- [Verification method](https://retailtoken.ai/about/): what each status means and where this could be wrong

## Entries

- [Reddit Collectible Avatars](https://retailtoken.ai/plot/reddit-collectible-avatars/): dead, ended 2025-11 — Programme sunset; Avatar Shop closed and in-app vault removed
- [Nike RTFKT / CloneX](https://retailtoken.ai/plot/rtfkt-clonex/): dead, ended 2025-01 — Parent company wound the studio down during a wider restructuring
- [VCR Group Flyfish Club](https://retailtoken.ai/plot/flyfish-club/): absorbed, ended 2024-09 — SEC order; membership decoupled from the token
- [eBay KnownOrigin](https://retailtoken.ai/plot/ebay-knownorigin/): dead, ended 2024-07 — Wound down two years after acquisition; team laid off
- [Starbucks Starbucks Odyssey](https://retailtoken.ai/plot/starbucks-odyssey/): dead, ended 2024-03-31 — Beta ended without ever leaving beta
- [GameStop GameStop NFT Marketplace](https://retailtoken.ai/plot/gamestop-nft-marketplace/): dead, ended 2024-02-02 — Closed citing regulatory uncertainty in crypto
- [Meta Digital Collectibles](https://retailtoken.ai/plot/meta-digital-collectibles/): dead, ended 2023-03 — Discontinued during a company-wide efficiency drive
- [CNN Vault: Moments That Changed Us](https://retailtoken.ai/plot/cnn-vault/): dead, ended 2022-10 — Closed abruptly; holders offered roughly 20% of mint price
- [Animoca Brands F1 Delta Time](https://retailtoken.ai/plot/f1-delta-time/): dead, ended 2022-03-16 — Formula 1 licence was not renewed
- [adidas Into the Metaverse](https://retailtoken.ai/plot/adidas-into-the-metaverse/): dormant — No announced ending; token redemption has run its course
- [Lacoste UNDW3](https://retailtoken.ai/plot/lacoste-undw3/): dormant — No announced ending; the programme's own subdomain no longer resolves
- [VeeFriends VeeFriends](https://retailtoken.ai/plot/veefriends/): alive

## Post-mortems

- [Why they died](https://retailtoken.ai/learn/why-they-died/): Five patterns that show up again and again across the record — and the one thing every survivor has in common.
- [Tokenised loyalty, explained](https://retailtoken.ai/learn/tokenised-loyalty/): The three ways loyalty schemes get put on-chain, what each one costs to run, and the single design decision that determines how complicated your life becomes.
- [Token-gated commerce, explained](https://retailtoken.ai/learn/token-gated-commerce/): How gating a product, price or collection behind token ownership actually works end to end — the checks, the storefront integration, and the ways it breaks.
- [NFT memberships for retail](https://retailtoken.ai/learn/nft-membership/): Why a membership credential is a better first on-chain product than a coin, how to choose between ERC-721 and ERC-1155, and the design decisions you cannot undo.

## If you are citing this

Cite the file and the retrieval date, because the on-chain figures change:
"The Graveyard, retailtoken.ai. graveyard.json, retrieved YYYY-MM-DD."

Every entry here concerns a real company. If anything is wrong we will correct it promptly and without argument — email us. Corrections are logged on the entry.
Nothing here is financial, investment, legal or tax advice. This is a record of what happened, not a view on what anything is worth.