Dead Food Drink

Starbucks Starbucks Odyssey

Fifteen months in beta, then the subdomain stopped resolving.

A loyalty programme extending Starbucks Rewards with collectible stamps on Polygon. Customers completed 'journeys' to earn them and could buy others on a built-in marketplace. It closed on 31 March 2024, still labelled a beta after fifteen months. The marketplace and the Discord went with it. Starbucks gave no reason beyond preparing for what comes next, and stamps remained tradeable on a third-party marketplace it does not run.

Timeline

December 2022 Launched
31 March 2024 Beta ended without ever leaving beta

Ran for 1y 3m.

On-chain now

No single contract

This was a platform or marketplace rather than one collection, so there is no canonical address to record. Rather than pick one and imply it stands for the whole thing, the field is left empty.

Sources

3

Every claim above traces to one of these. Where a company or regulator said it themselves, that is marked primary.

Starbucks confirmed the Odyssey beta would end on 31 March 2024, closing the marketplace and Discord Blockworks · February 2024
Users had until 25 March 2024 to complete outstanding journeys; stamps remained tradeable on Nifty Gateway nft now · March 2024
Coverage of the closure and what the short-lived beta indicated about loyalty schemes Econsultancy · April 2024