Reddit Collectible Avatars
The one that hid the blockchain successfully, then switched it off anyway.
Comfortably the largest of these by reach: artist-made avatars on Polygon, sold for ordinary money to millions of Reddit users who mostly never learned a blockchain was involved. That was the interesting part — the wallet was invisible. Reddit stopped onboarding creators, closed the Avatar Shop in November 2025 and removed the in-app vault, moving secondary fees to artists and leaving users to export wallets by 1 January 2026. The head of the programme had resigned earlier in the year as sales fell.
Timeline
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July 2022 Launched
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August 2025 Ending announced
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November 2025 Programme sunset; Avatar Shop closed and in-app vault removed
On-chain now
No single contract
This was a platform or marketplace rather than one collection, so there is no canonical address to record. Rather than pick one and imply it stands for the whole thing, the field is left empty.
Other technology projects
| Project | Born | Died | Lived | Status | Still on-chain |
|---|---|---|---|---|---|
| Meta Digital Collectibles Discontinued during a company-wide efficiency drive | May 2022 | Mar 2023 | 10 months | Dead |