Dead Technology

Reddit Collectible Avatars

The one that hid the blockchain successfully, then switched it off anyway.

Comfortably the largest of these by reach: artist-made avatars on Polygon, sold for ordinary money to millions of Reddit users who mostly never learned a blockchain was involved. That was the interesting part — the wallet was invisible. Reddit stopped onboarding creators, closed the Avatar Shop in November 2025 and removed the in-app vault, moving secondary fees to artists and leaving users to export wallets by 1 January 2026. The head of the programme had resigned earlier in the year as sales fell.

  • July 2022 Launched
  • August 2025 Ending announced
  • November 2025 Programme sunset; Avatar Shop closed and in-app vault removed

Ran for 3y 4m.

No single contract

This was a platform or marketplace rather than one collection, so there is no canonical address to record. Rather than pick one and imply it stands for the whole thing, the field is left empty.

Every claim above traces to one of these. Where a company or regulator said it themselves, that is marked primary.

  1. Reddit is winding down the Collectible Avatar programme, closing the Avatar Shop and the in-app vault Value The Markets · August 2025
  2. Creator onboarding stopped, shop closing 11 November, wallet export available until 1 January 2026, secondary fees moved to artists Attract Mode · September 2025
Project Born Died Lived Status Still on-chain
Meta Digital Collectibles Discontinued during a company-wide efficiency drive May 2022 Mar 2023 10 months Dead no contract